Social Media: leveraging IR assets to attract new eyes

Publisher: IR Magazine
Author: David Collins of Catalyst Global

In April 2013, the SEC© made a landmark decision in condoning social media for Regulation FD compliant disclosure.

In the wake of that decision, IR professionals have to figure out whether to use social media as an extra medium to disclose company information.

70% of IR professionals report not using social media, however, the article suggests that engagement will continue to grow as the benefits of social media disclosure are more widely understood. Mr. Collins continues by suggesting that social media disclosure complement a company’s existing IR communications and advises on how to create successful social media posts that will engage shareholders and those interested in that company.

For full details on the article, please click here.

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